Making life and work simpler through design

A solid foundation based on evidence is needed to start a project off on the right foot. It’s the perfect time to challenge our biases and assumptions on the problem space.

• Business analysis

• Market research

• User interviews

• Stakeholder interviews

• User surveys

• Content audit

• Heuristic evaluation

• Contextual enquiry

• Insights gathering

There’s nothing worse than building a great product that no one needs. Making sure we’re aligned on solving the right problem is critical.

• Affinity mapping

• Problem framing

• Information architecture

• Personas and archetypes

• Customer journey mapping

• Service blueprinting

• Qualitative and quantitative analysis

The magic happens when we think outside of the box and challenge the status quo before arriving at the best solution.

• Content strategy

• Feature prioritisation

• User flows

• System mapping

• Design studio

• Usability testing

• Wireframing and prototyping

• A/B testing

• Personalisation

Ensuring our baby is built to look, feel and function as intended requires lots of love and nurturing.

• Usability testing

• User stories

• Hi-fidelity wireframes

• Design QA

The work does not stop once something is shipped. Making sure user and business goals have been met is a continuous process.

• User interviews and surveys

• Retrospectives

• Web analytics

• Conversion rate optimisation

• Future state roadmap